SEMIOTIC ANALYSIS OF SLOGANES OF STATE UNIVERSITIES IN T.R.N.C.

Abstract

Universities use various methods in order to promote their presentations and attract more students. One of them is that the universities prepare their slogans in a way that will affect their buyers. As a result of this influence, it is aimed to direct the choices of the recipients. While creating these slogans, visual and linguistic indicators are used. Considering that the indicators are produced for communication purposes, it is understood how important the preparation of slogans is. Slogans, one of the indicators produced for communication purposes, are produced in order to introduce the universities themselves, reflect their goals and provide information about their past. Within the scope of the research, the slogans of the two state universities were examined and interpreted from a semiological perspective. As a result of the examination, it was understood that in the formation of the slogans, besides the plain meanings, they also benefited from the semantic meanings and they tried to influence the students with the recipients.