THE İNFLUENCE OF THEETHİCAL ATTİTUDES OF ACCOUNTANTS OVER CORPORATE REPUTATİON MANAGEMENT

Abstract

In this research, professional ethic attitudes and corporate reputation concepts are examined in detail. Moreover, in order to investigate the effect of professional ethics on the concept of corporate reputation, sincere answers of 515 professional accountants in TRC1 region were utilized. The 6 hypotheses generated were first evaluated through SPSS 21 and AMOS 21 programs, and the suitability of the model was tested by factor analysis, the fit of the parameters and confirmatory factor analysis. The results obtained are discussed and the effect of professional ethic attitude on the concept of corporate reputation is interpreted. The concept of professional ethics is of great importance when considering the importance of corporate reputation for organizations.