Examining The Purchasing Intention of Algerian Consumers and The Factors Affecting Purchasing Intention in Terms of Demographic Variables

Abstract

The purpose of this research is to examine whether Algerian customers' intention to purchase Turkish clothing brands and the factors affecting their purchasing intention vary according to demographic characteristics. In this context, it was examined whether attitudes, subjective norms, perceived behavioral control, country of origin and purchase intention towards Turkish clothing brands differ according to the gender, age, marital status, education level and monthly income of Algerian customers. This research was conducted using quantitative methods and survey design. The data of the study were collected from 391 Algerian adults. Data were analyzed using independent samples t test and one-way ANOVA. It was determined that Algerian customers' country of origin perceptions differ significantly according to age and marital status. Algerians under the age of 25 have higher country of origin perceptions than Algerians in the 36-52 age group and single Algerians than married Algerians. It has been revealed that the perceived behavioral control levels of Algerians aged 17-25 are lower than older Algerians, single Algerians are lower than married Algerians, Algerians with high school and undergraduate degrees are lower than Algerians with master's and doctoral degrees, and Algerians with an income of 50000DA or less are lower than Algerians with higher income. It has been determined that the attitude levels of female Algerians towards Turkish clothing brands are higher than male Algerians, Algerians aged 17-30 are higher than older Algerians, single Algerians are higher than married Algerians, and Algerians with an income of 50000 DA or less are higher than Algerians with higher income. Female Algerians are more likely to be influenced from the people around them to buy Turkish clothing brands than male Algerians, Algerians aged 17-35 are more likely to be influenced by older Algerians, single Algerians are more likely to be influenced by married Algerians, Algerians with a master's degree are more likely to be influenced by Algerians with a bachelor's degree, and Algerians with an income of 50,000 DA or less are more likely than Algerians. It has been determined that female Algerians have higher intentions to purchase Turkish clothing brands than male Algerians, Algerians aged 17-35 than older Algerians, single Algerians than married and divorced Algerians, and Algerians with a master's degree than Algerians with a bachelor's degree.