A NEW APPROACH IN PERFORMANCE MANAGEMENT: OMNİ-SCORECARD

Abstract

Today, companies aim to use organizational performance evaluation models effectively in order to provide high efficiency in internal and external processes and to be able to sustain their assets in a competitive markets. Over time, evaluations that have started by focusing on a single dimension such as finance, customer satisfaction have left their place to versatile performance measurement techniques. In practice, measurements are made in parallel with the vision and mission of the companies and these scores are transformed into a corporate scorecards. Although there is a multidimensional examination on the sub-metrics of dimensions determined in the works done, all the dimensions are not related to each other in the scorecard. The "Omni-Scorecard" method is introduced in this study, which is thought to be a holistic approach in performance measurement processes in order to display organizational performance at the highest level considering all the constraints. The evaluation of the companies in the work done is examined holistically with dimensions such as "financial", "internal processes", "external processes" and "sustainability". Selected dimensions, strategic goals, key performance indicators can show flexibility characteristics according to the needs of the companies. The quality and quantity of the sub-scope covered by each dimension and each strategic objective is flexible in line with the needs of the organization. An analytical and holistic approach to the evaluation matrix used in the "Omni-Scorecard" method was developed. It is planned to avoid the disadvantages of converting the scores directly into a scorecard in the existing methods in which the method enterprises are using. The "Omni-Scorecard" method, which is designed to allow the systematic and analytical examination of selected dimensions, key performance indicators and targets, is flexible enough to be configured according to the contexts and activities of the organizations, to handle the business holistically. Obtained Omni-Score values and difference values provide an in-depth analysis of the system. It is envisaged that these features provided by the method will enable the companies to be used efficiently and that the process of the theoretical application will be completed quickly by the integration of the existing report data.